What you need to know about Accelerated Mobile Pages & How it can help in SEO?

Some of us may have been aware of Accelerated Mobile Pages. To give a rough idea of what it is and how it relates to helping Search Engine Optimization (SEO), we’ll emit some light on this:

Defining Accelerated Mobile Page (AMP)

Accelerated Mobile Page is designed to bring out faster mobile pages for loading created by Google and Twitter. For the purpose of speedier browsing it is intended to release a lightweight design of an HTML scripting. In similarity to Facebook’s Instant Articles project and Apple News, Google and Twitter has launched the AMP project. It is available as open source that would help programmers and developers.

Quicker loading design

AMP eliminates the tags that are usually used in HTML which will take time for loading. Not only HTML tags and forms, but also an efficient CSS scripting method and JavaScript built-in library is designed for readability and speed. Pages will be cached quite often and then images will load only when scrolled and viewed on screen.

If we know what an AMP and a non-AMP mobile browsing do, then we can get a fair idea of the difference:

  • AMP does not involve a complex user experience module.
  • AMP uses streamlined CSS version
  • Does not use JavaScript, but an off the shelf library
  • Readability is the priority

How AMP helps in SEO and SERP?

Publishing websites that are mostly based on content will be top most beneficiaries from AMP. Therefore, not the entire site needs AMP but sections like archives, news and blogs could be updated into AMP.

  • AMP content will be an SEO friendly factor because it gets displayed in Google News carousel for mobile searches, given the fact that it supplements mobile user experience that spends hours on mobile phones.
  • Loading time affects SERP rankings and poor SERP ratings affect views. The rankings depend on how quickly your page loads and the content is viewed. Mobile friendly updates and Mobilegeddon helps a long way to enabling AMP pages to get the necessary boost.
  • It reduces bounce rate since it gives you the needed speed for your readers and consequently, validates search engine page rankings better. Reduced bounce rate means an increase in reader retention rates.

If the returns of your business website need some care, then you know the significance of using mobile accelerated pages. Apart from this, AMP Project’s developer guide gives you awareness about how to configure analytics, how to use third-party content, page discoverability and other tools for improving site speed using AMP.